With a brief to stick to three specific colours, we developed a long-lasting brand design that highlights the essence of Optima-Life’s business model - the healthy heart. Font choice is also an essential part of branding. We make a detailed review of fonts in the process of creating any brand. Wherever possible we aim to use Google Fonts as they are not only free to use, but also available for the client to use as the standard font in their in-house document production.
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