​Tower Electrical has been a client of ours for a very long time. This website was a redesign of our first site for them - built to highlight the many electrical, fire and safety and lighting design services Tower provide.
As was common at the time, the site had extensive SEO (search engine optimisation) - especially focussed on London postcodes and regions. It was built during a time when SEO had great impact on SERPs (search engine results position). Google Penguin and other algorithm changes turned SEO upside down. It is advisable to take a dubious stand on the benefit of search engine optimisation and even more so with backlinks (which can be highly damaged to SERPs). Today’s web marketing mix requires a much more holistic approach - something SIEN DIGITAL excels at.
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