​VaVoom Health came to us to not only design their branding but also to create a lovely website.
The project began with an in-depth exploration of brand identity and colour palette that honed the design process towards the ultimate product. The website combined a high degree of SEO as was common at that stage with the strong featured image of CEO of VaVoom - a well-known TV personality. Projects such as these follow a different tack these days due to the limited ability of SEO to promote a website outside of a wider advertising and social media marketing mix. The current trend is to emphasise customer user experience over heavy-handed SEO, relying on other marketing factors to carry the weight and increase traffic to the site.
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